Creator. Coach. Mama. Soul-Aligned Strategist.

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I help visionaries, founders, and leaders choose soul over selling—and lead with purpose, clarity, and courage.

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For over 16 years, I worked in the nonprofit and social good space raising millions for purpose driven missions—But what mattered more than the numbers was the way we got there.

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I’ve always been the one to step into the unknown, to build the blueprint where none existed, and to find creative, soulful ways to make bold visions real. Whether I was leading fundraising, navigating internal culture shifts, or launching new initiatives, I learned how to hold both the heart and the strategy.

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But it wasn’t always easy. I know what it feels like to be caught in the pressure to perform—to choose what’s expected over what’s true. And I also know the liberation that comes from coming back home to your vision, your values, and your voice.

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That’s why I created Choosing Soul Over Selling—a movement and methodology for those who want to grow, build, and lead from a place of deep alignment.

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Now, as a Certified Executive Coach, Personal Development Guide, and Innovation Strategist, I support leaders and teams to:

• Clarify their purpose

• Create from authenticity

• Invite support without selling out

• And grow their impact without losing themselves in the process

 

Oh—and I’m also a proud mom. Which means I understand what it takes to build something beautiful while holding space for life, love, and legacy.

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Welcome to this space. There’s a seat at the table for you here.

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