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Choosing Soul Over Selling
What if the way to grow your vision… wasn’t by pushing harder, but by coming home to yourself?
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Choosing Soul Over Selling is a guide, a reclamation, and a quiet revolution for leaders, creatives, and changemakers who are done performing, hustling, or selling out to succeed. This work invites you to build from your soul signature—where strategy meets spirit, creativity becomes liberation, and your message becomes a movement.
It's not about doing more. It's about remembering who you are, what you're here to offer, and how to lead from a place of alignment, authenticity, and joy.
You don’t have to abandon your soul to succeed. Business can be sacred. Visibility can be authentic. And selling can be an act of service, not performance.
Choosing Soul Over Selling is about creating from truth, not tactics. It’s building a life and business rooted in alignment, not algorithms.
Creator & Founder
I spent over 16 years in the nonprofit world helping raise millions in support of meaningful missions. From launching brand new roles to building blueprints from scratch, I lived in the space between vision and execution—and I loved it.
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But the work wasn’t just about strategy or funding. It was about unlocking something deeper: the courage to believe in a vision before it’s visible, the creativity to challenge outdated systems, and the soul to lead through uncertainty.
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I was always the “way seer”—the one called in to help people bring bold, beautiful ideas to life. But I also saw the internal roadblocks: burnout, doubt, pressure to perform, chasing numbers instead of meaning.
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When I launched my own consulting practice, I saw the same pattern again and again:
Leaders with heart-centered visions struggling to fit themselves into high-pressure models of selling and growth that didn’t feel true to who they are.
That’s when something clicked. The problem wasn’t that people didn’t know how to grow.
The problem was how we were being taught to grow.
And I realized:
We don’t need more pitch decks or proposals—we need more soul alignment.
We don’t need louder voices—we need clearer truth.
We don’t need to sell harder—we need to invite people to the table.
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That’s why I created Choosing Soul Over Selling.
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It’s not just a method—it’s a movement. A return to the kind of business that feels like truth-telling, not performance. Like purpose, not pressure. Like an invitation, not a transaction.
This is what I help others do now—whether it’s through leadership coaching, soul strategy, or creative alignment. Together, we clear the noise and come back to the table of what really matters.
The Go-Giver Business Model
The Go Giver approach is something I use in business and in life. It centers on the power of giving and the idea that the more authentic you are and the more you put others' interests first, the more value you add and the more you receive.
That’s why our Go Giver business model focuses on exploring your needs first, keeping pricing affordable and equitable, and reinvesting a portion of our fees back into purpose driven leaders and businesses.
Have a new campaign that you're launching? We’ll be your first supporter. Have a new book that you’re launching? We’ll be your first customer.
Because our mission is bigger than providing a top notch service. It's about creating and being the change we want to see.
Contact
I'm always looking for new and exciting opportunities.
Let's connect!